Advertising 2.0: Social Media Marketing in a Web 2.0 World
Download Advertising 2.0: Social Media Marketing in a Web 2.0 World at High Speed
Praeger | 2008 | ISBN: 0313352968 | 216 pages | PDF | 5 MB
Professor and advertising pro Tracy L. Tuten shows old-line marketers how to take advantage of the newfangled concepts and tools Web 2.0 enables.
“This remarkable book will be a milestone for all marketers, educators and communicators who still ask the fundamental question: how can we connect with consumers today? For the first time, a smart, clear and essential guide to the changing habits and digital needs of contemporary audiences. It is a must-read for all of our staff.”–Bob Witeck, CEO of Witeck-Combs Communications, Co-author of Business Inside Out
“Dr. Tracy Tuten's book provides an invaluable overview of the complex social inner workings of the virtual world environment. She offers an array of case studies from leading edge marketers in the space that give the reader key insights into how to navigate these worlds as a thoughtful, inclusive marketing participant.”–Ellen Kolsto, Senior Marketplace Planner, GSD&M Idea City
“Tracy has taken the hot topics today--social networking, blogging, mobility-and approached them with an analytical mind. Few people can provide more clarity and substance to these trends than Tracy.”–Kristen Cavallo, Director of Development, The Martin Agency
“From 'word-of-mouse' to the latest on social network advertising, this book impressively captures the exciting scope of marketing in and to an online world. It has all the right tools for understanding the psychology behind consumer choices as well as the depth of challenges faced by today's advertisers.”–Nina Lentini, Editor of MediaPost's Marketing Daily
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cuongbq / 04.07.2009
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